the unicorn

This multipurpose hair oil works as a pre-styling + finishing product, an overnight treatment, and hair mask boost.

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I can't get enough of the Ultra VIP Hair Oil! It leaves my hair feeling nourished and moisturized, but never greasy or weighted down. 10/10!

— Mackenzie Miller

no parabens.
no gluten.
no harmful sulfates.

the hero

The Everything Hair + Scalp Mask is your instant fix of healing hydration for health hair repair.


female founded

Founded by Gabrielle Dovey, RN BSN, Registered Nurse, with beauty formulations whipped up from the imaginations of best friends and beauty connoisseurs, Gabrielle and Lexi.

for all hair types

We are a flexible collection of wide-reaching, ultra-nourishing hair care essentials workable for all different hair types and textures.


We care for your hair + scalp with our proprietary blends of ultra-nourishing botanical oils, butters, juices, fruits, flowers, and herbs.


We are a proud partner of Black Progress Matters, the organization that ensures the development of successful Black ownership.

formulated by friends

Like most great stories, ours began with a friendship.

our plant-powered ingredients

proud partner of
Black Progress Matters

We go beyond just good ingredients.

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