new + now
GRW for Hair is the inclusive plant-powered + purposeful hair care brand formulated for all hair types and textures.
a unicorn product
Discover the limitless ways to use the NEW Ultra VIP Day + Night Hair Oil.
This multipurpose hair oil works as a pre-styling + finishing product, an overnight treatment, and hair mask boost.
“I can't get enough of the Ultra VIP Hair Oil! It leaves my hair feeling nourished and moisturized, but never greasy or weighted down. 10/10!”
no harmful sulfates.
for healthy hair
growth + repair
The Everything Hair + Scalp Mask is your instant fix of healing hydration for health hair repair.
Founded by Gabrielle Dovey, RN BSN, Registered Nurse, with beauty formulations whipped up from the imaginations of best friends and beauty connoisseurs, Gabrielle and Lexi.
for all hair types
We are a flexible collection of wide-reaching, ultra-nourishing hair care essentials workable for all different hair types and textures.
We care for your hair + scalp with our proprietary blends of ultra-nourishing botanical oils, butters, juices, fruits, flowers, and herbs.
We are a proud partner of Black Progress Matters, the organization that ensures the development of successful Black ownership.
formulated by friends
Like most great stories, ours began with a friendship.