Our story began with two best friends, Gabrielle + Lexi, who have spent countless hours masking, pampering, and looking for hair brands that speak and work for us. Being full-time working professionals, it was vital for us to create products that can be used at home or on the go, day or night, and are power-packed with clean, versatile, and effective ingredients.Through the blossoming of GRW, we uncovered the importance of our brand being committed to the expansion of economic growth and community development. We were fortunate to partner with Black Progress Matters to aid us in doing our part. GRW is an all inclusive brand that speaks directly to us because of the good we do with BPM. GRW for Hair is intended to make you proud of who you are, while optimizing your natural self, to make you feel and look beautiful.